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Cinco De Mayo Theme for Azalea Garden Party & Silent Auction

Posted by Press Release On May - 4 - 2010

Philadelphia (Spring 2010) The Pennsylvania Horticultural Society’s Azalea Garden Party & Silent Auction will have a south-of-the-border flare this year. The fund-raising event falls on May 5 — Cinco de Mayo, a celebration of Mexican heritage. So get ready for lively mariachi music and Mexican-influenced cocktails and hors d’oeuvres.

The Azalea Garden Party & Silent Auction raises funds for the continued maintenance of the garden, located behind the Philadelphia Museum of Art. The party takes place on the scenic Waterworks promenade behind the museum. Co-Chaired by Mark and Liz Ward, the party will be held from 5:30 to 8 p.m. Festivities will include the Silent Auction, stilt walkers, magicians, children’s crafts and entertainment, and horse-drawn carriage rides.

With the support of PHS members and the Friends of the Azalea Garden, in addition to the expertise of a select team of landscape architects and contractors, the Azalea Garden is one of the most popular open spaces in the city.

In 1954, PHS was gifted the Azalea Garden as the non-profit’s first permanent garden, designed to “enhance the beauty of Fairmount Park and add to the attractiveness of the city of Philadelphia.” The space was created to commemorate the 125th anniversary of PHS.

Unfortunately, by the late 1980s, the Azalea Garden was overgrown and in disrepair due to municipal funding cuts. In 1988, PHS chose the Azalea Garden as a pilot greening project and developed a restoration plan. Since then, PHS’s Philadelphia Green program has guided the landscaping for the four-acre garden. All proceeds of the annual Azalea Garden Party & Silent Auction support the ongoing maintenance of
the beautiful garden.

Cuisine by Drexelbrook Catering, and several auction items, including two Southwest Airline roundtrip vouchers, will complete the festivities at this gala event. This year’s party is sponsored by Fairmount Park, Subaru of America, Inc., and The Camera Shop.

For more information about the Azalea Garden Party, please visit PHSOnline.org.

Press Contacts:
ALAN JAFFE 215 988-8833
LAURA HOOVER 215-988-8836

Groundbreaking Approach to Prevention of Genocide

Posted by Press Release On April - 21 - 2010

April 20, 2010 New York — Genocide has claimed more human lives than all the wars of the 20th century combined. It has never been stopped; but we believe it can be prevented. The Auschwitz Institute for Peace and Reconciliation (AIPR) takes the never-before-tried approach of training policymakers to thwart genocide *before* it occurs. We do this by bringing them to the Holocaust site of Auschwitz for UN-approved instruction by leading genocide scholars as well as policy practitioners who have actually lived through genocide.

Our recent conference “Memory, Justice, Truth and Reparations as Tools for Genocide Prevention” took place April 12-14 in Buenos Aires, bringing together some of the world’s most committed and effective opponents of genocide to usher in a new and promising approach to combating a problem as old as humanity itself. Fittingly, the event was co-organized by the Government of Argentina, site of the “Dirty War” of the 1970s and 1980s in which up to 30,000 people were “disappeared” by the military dictatorship, leading to the founding of the groundbreaking Madres de Plaza de Mayo, as well as the Abuelas de Plaza de Mayo, who were represented at this historic conference. Today, Argentina is a model of transitional justice, an example of the societal healing and institutional rebuilding that can take place in the wake of decades of violent conflict.

On the third day of the conference we presented our first annual Raphael Lemkin Prize to Juan Méndez, President Emeritus of the International Center for Transitional Justice, and Carla Del Ponte, former chief
prosecutor of the International Criminal Tribunal for the former Yugoslavia and the International Criminal Tribunal for Rwanda. The AIPR, through its Raphael Lemkin Center for the Prevention of Genocide, awards this prize in recognition of outstanding contribution to the cause of genocide prevention.

What makes the AIPR’s approach so unique? Over the past decade and a half, in the wake of the Rwandan genocide of 1994, citizen activism against genocide has blossomed. Besides the now well-established general
human-rights groups, such as Amnesty International and Human Rights Watch, there is now an encouraging abundance of grassroots campaigns against genocide, including the Genocide Intervention Network (and its student branch, STAND), the Enough Project, and Save Darfur. But on the elite level, little has changed.

The most powerful long-term effect of the AIPR’s approach is the creation of a worldwide network of policymakers with the tools and the commitment to prevent genocide and other forms of violent conflict. Now, for the first time, a veteran of the Dirty War in Argentina can trade with his or her colleagues from Burundi, say, or East Timor, not only his or her experience with the personal and societal trauma of genocide, but also the perspective “from the other end,” on building policies and institutional barriers to future conflicts that may explode into genocide once again.

We are available to speak about the Auschwitz Institute and our unique approach in relation to news about any genocide (or violent conflict) past or present — Darfur, Bosnia, Liberia, Sierra Leone, Kosovo, Cambodia, Rwanda, East Timor, Sri Lanka, Congo, Armenia, Burma/Myanmar.

Contacts:
Tibi Galis, AIPR executive director
212 794 9760, 503 928 0091
tibi.galis@auschwitzinstitute.org

Also available for interview:
Natalia Luterstein, Ministry of Justice, Argentina:
nluterstein@derhuman.jus.gov.ar

Teresa Barroso, Special Secretariat for Human Rights, Brazil:
teresa.barroso@mj.gov.br

Memunatu Pratt, Centre for Peace and Conflict Studies, Sierra Leone:
pratt.memunatu@gmail.com

Check out the Daily Tell’s interview of Alex Zucker and Tibi Galis of the Auschwitz Institute of Peace and Reconciliation

Educational Resources From Leading Educational Organizations Available for Teachers, Parents, Students and After-School Programs

BASKING RIDGE, N.J. — Teachers looking for lessons on environmental issues ranging from climate change to renewable energy sources to local ecosystems will find a host of educational resources available for free in Verizon Thinkfinity’s new Earth Day feature.

The Verizon Thinkfinity Web site, (www.thinkfinity.org), contains thousands of free, engaging educational resources that make learning fun. Lesson plans, in-class activities and homework help can be found quickly and searched by grade level, keyword or subject. Among the resources in the Verizon Thinkfinity Environmental/Earth Day feature are:

• Green Roof Design: In this lesson from Science NetLinks, students work in small teams to design a heat- and water-conserving roof of plant material for an urban apartment building.
• True Green Kids: 100 Things You Can Do to Save the Planet: This lesson from Science NetLinks helps students understand that products and objects that humans produce have lifespans, too, and that they need to be recycled, reused and re-imagined so there will be less pollution and waste on the planet.
• National Geographic Environment Video Library: A series of short videos from National Geographic on various topics ranging from water conservation to farm restoration to manatees.
• Protecting Our Precious Planet: Sharing the Message of Earth Day: In this lesson plan from ReadWriteThink, students can take part in an Internet-based Earth Day groceries project, decorate paper bags with environmental messages, and examine similar work by children around the world.
Earth Day will be observed on April 22.

“The days leading up to Earth Day offer a timely opportunity for teachers to provide their students with information on alternative energy, smart building design and a multitude of topics in environmental science,” said Verizon Foundation President Patrick Gaston. “Whether it’s a teacher searching for an engaging lesson on climate change, or a parent seeking an educational video to watch with his or her child, those resources and more can be found quickly and for free at Verizon Thinkfinity.”

In addition to providing standards-based resources from the nation’s leading educational organizations, Verizon Thinkfinity also offers a comprehensive professional development program that allows teachers to sign up for free online or face-to-face training to learn how to make the most of Verizon Thinkfinity tools.
Content for Verizon Thinkfinity is provided through a partnership between the Verizon Foundation and 11 of the nation’s leading organizations in the fields of education and literacy: the American Association for the Advancement of Science, Council for Economic Education, International Reading Association, The John F. Kennedy Center for the Performing Arts, National Center for Family Literacy, National Endowment for the Humanities, National Council of Teachers of English, National Council of Teachers of Mathematics, National Geographic Society, ProLiteracy and the Smithsonian’s National Museum of American History.

The Verizon Foundation, the philanthropic arm of Verizon Communications, supports the advancement of literacy and K-12 education and fosters awareness and prevention of domestic violence. In 2009, the Verizon Foundation awarded $67.9 million in grants to nonprofit agencies in the U.S. and abroad. It also matched the charitable donations of Verizon employees and retirees, resulting in combined contributions of $26.1 million to nonprofits. Through Verizon Volunteers, one of the nation’s largest employee volunteer programs, Verizon employees and retirees have volunteered more than 5 million hours of community service since 2000. For more information on the foundation, visit www.verizonfoundation.org.

Verizon Communications Inc. (NYSE, NASDAQ:VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, serving more than 91 million customers nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers innovative, seamless business solutions to customers around the world. A Dow 30 company, Verizon employs a diverse workforce of approximately 222,900 and last year generated consolidated revenues of more than $107 billion. For more information, visit www.verizon.com.

Contact Information:
Brian C. Malina
Brian.c.malina@verizon.com
908-559-6434

Trash Your Friends, Not the Ocean

Posted by Heal the Bay On April - 1 - 2010

April Fool’s cyber-prank puts spotlight on very real problem – plastic pollution

SANTA MONICA, CA (Tuesday, March 30, 2010) – As part of its ongoing efforts to rid the oceans of
the plastic pollution plague, clean-water group Heal the Bay is encouraging Americans to trash their
friends on April Fool‟s Day – well, not literally, but virally.

An alliance of leading environmental groups has joined Heal the Bay in launching a nationwide online
campaign on April 1 that allows participants to playfully “trash” a friend‟s Facebook page or any other
webpage with floating images of plastic bags.

The initiative is aimed to raise awareness about the economic and environmental harm caused by
Americans‟ addiction to one-use plastic packaging.
To participate, individuals visit the campaign‟s website and send an email tease to unsuspecting friends
and co-workers. When recipients click on a link embedded in the friend‟s email message (“Dude, I
trashed the front page of your Twitter”), the targeted page quickly and harmlessly fills with images of
single-use plastic bags.

“This April Fool‟s Day prank is a fun way to bring attention to marine debris, but the effects that plastic
bags have on our oceans and economy are no joke,” said Mark Gold, president of Heal the Bay, a leading
environmental group based in Santa Monica.

The growing amount of trash in our oceans is choking marine life, crippling regional economies and
diminishing quality of life along California shorelines. Millions of tons of plastic debris sit off the
California coast, harming hundreds of animal species that mistake plastic items as food.

Local municipalities spend tens of millions of dollars each year to collect and dispose of plastic debris
that wind up in local watersheds. The visual blight caused by tons of carelessly discarded plastic bottles
and food packaging also hurts the state‟s $43 billion beach tourism economy.

“The deluge of plastic pollution in our open spaces is like a virus, spreading through the ocean uninvited
and unannounced,” said Kevin McCarthy, group creative director at the Los Angeles office of ad agency
DDB, which devised the campaign for Heal the Bay. “The campaign forces people to think, and really
feel what it‟s like to have their own personal environment „trashed‟ by plastic bags.”

DDB‟s Regie Miller and Sarah Bates fashioned the creative, working with Culver City-based production
company The Famous Group on a pro-bono basis.

As part of the viral initiative, individuals are encouraged to take action by sending a letter to California
Gov. Arnold Schwarzenegger to support AB 1998, a state bill that would ban plastic single-use bags.
Oceana, Surfrider Foundation, Global Green and Environment California are among the organizations
disseminating the campaign.

About Heal the Bay
Heal the Bay is a nonprofit environmental organization dedicated to making Southern California coastal
waters and watersheds, including Santa Monica Bay, safe, healthy and clean. We use research, education,
community action and advocacy to pursue our mission.

Contact: Matthew King, Heal the Bay, (310) 451-1500, x 137 or (310) 850-1145 cell

The Daily Tell is a proud supporter of Heal the Bay. Check out The Daily Tell’s Heal the Bay stories:

Cydcor team helps heal Santa Monica Bay by making Malibu beaches clean
Alex von Furstenberg donates $150k to environmental nonprofit Heal the Bay

Frank Bello jams with elementary school students and help national nonprofit Little Kids Rock restore and revitalize music education in public schools.

New York, NY, Mar. 24, 2010 — While funding for music and arts programs are being cut across the country, notably in New York City, Little Kids Rock, a leading nonprofit provider of free musical instruments and free lessons in the United States, is teaming with Fender Musical Instruments Corporation and rock stars to put music education back into public schools. On Friday, March 26, Anthrax bassist Frank Bello donated Fender electric basses and amps to 15 NYC public city schools to complement the Little Kids Rock guitar classes that are already thriving.

“We are so proud to have Mr. Bello as a champion of our cause,” said David Wish, Little Kids Rock founder and executive director. “With his help, and the continued support of our longtime partner Fender, we will be able to reach even more children in New York City.

In addition to delivering a free Fender® electric bass and amp to the students of P.S. 11 Highbridge School, Mr. Bello answered all of the kids’ questions and jammed with them on some of their favorite songs.

Little Kids Rock launched in New York City in 2002 and has delivered nearly a million dollars-worth of free instruments, curriculum and resources that currently reach thousands of New York City public school children.

About Little Kids Rock

Little Kids Rock is a 501 (c) (3) nonprofit organization that transforms children’s lives by restoring and revitalizing music education in underfunded public schools. Little Kids Rock was founded in San Francisco in 2002 by David Wish, an elementary school teacher who had grown frustrated with the lack of music education funding at his school. Today, Little Kids Rock is one of the leading nonprofit providers of free lessons and instruments to underserved children in US public schools, and has served more than 88,000 students at over 1,200 schools in 23 cities nationwide. Little Kids Rock Honorary Board Members include Bonnie Raitt, Slash, Paul Simon, B.B. King, Ziggy Marley and other famous friends in the music industry. More information can be found at: www.littlekidsrock.org.

About Fender Musical Instruments Corporation

Fender Musical Instruments Corporation (FMIC) is the world’s leading guitar manufacturer, and its name has become synonymous with all things rock ‘n’ roll. Iconic Fender instruments such as the Telecaster, Stratocaster, Precision Bass and Jazz Bass® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors. FMIC brands include Fender, Squier®, Guild®, Tacoma®, Gretsch®, Jackson®, Charvel®, EVH®, SWR® and Groove Tubes®, among others. For more information, visit www.Fender.com.

About Frank Bello

Frank Bello is the powerhouse bassist for the groundbreaking NYC-based speed-thrash metal institution, Anthrax. Born and raised in the Bronx, Bello started playing when he was 12, learning bass parts on guitar; idolizing bass heroes such as Geddy Lee, Steve Harris and Geezer Butler; and frequently jamming with his uncle, Anthrax drummer Charlie Benante. Bello joined Anthrax in time for 1985’s Spreading the Disease, and fans loved his high-energy stage presence and deftly inventive bass style. Since that time, Anthrax quickly reached the upper echelons of metal stardom with a series of classic punk/speed metal albums fueled by Bello’s ferociously riffing bass work. On stage and off, Frank Bello is a veritable bass ambassador who doesn’t pull any musical punches. Bello continues to play with a ferocity and finesse that has won him acclaim far and wide.

Tyson Foods Honors Phoebe Russell as a Hunger All-Star

Posted by Press Release On March - 17 - 2010

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San Francisco Food Bank receives 15 tons of food in celebration of young girl’s commitment to ending local hunger

(This press release is a follow up to last year’s story about Phoebe Russell).

SAN FRANCISCO, March 18, 2010 – Today, Tyson Foods, Inc. (NYSE:TSN) honored Phoebe Russell of San Francisco for her hunger-relief efforts by selecting her as the next Tyson Hunger All-Star. It is an honor that comes with a donation of more than 15 tons of Tyson protein products to the San Francisco Food Bank.

At the age of five, Phoebe started a fund-raising campaign to raise money for the San Francisco Food Bank. She set a goal to raise $1,000 in two months by collecting and redeeming cans. With the help of her parents and preschool teacher, Phoebe began writing letters to family and friends about her project. As word got around, donations started pouring in. In just two months, Phoebe raised $3,736.30 for the San Francisco Food Bank. That’s enough to feed 17,800 hungry people.

“Protein is an essential portion of a healthy diet and the most-needed donated item at the food bank,” said Paul Ash, executive director of the San Francisco Food Bank. “We cannot thank Tyson Foods enough for this very special gift. The food bank is honored to receive this donation in Phoebe Russell’s name.”

Phoebe was nominated as a Tyson Hunger All-Star through Tyson Foods’ hunger relief online site, http://hungerrelief.tyson.com. Each month, winners are selected from nominations submitted through the Web site. The site has steadily become a place where visitors can read and learn the compelling stories of people’s commitment in the fight against hunger.

“Phoebe’s enthusiasm for helping neighbors who are hungry is inspiring,” said Ed Nicholson, director of community relations for Tyson Foods. “If each local community had volunteers who gave a fraction of what Phoebe Russell has for our nation’s hungry, I believe we could win in the fight against hunger in this country. We’re proud to honor Phoebe as our next Hunger All-Star and pleased to offer this donation of much-needed protein for the hungry in the San Francisco community.”

Since 2000, Tyson Foods has been a leader in the fight against hunger. The company is actively engaged in food-donation events and fund-raising activities year-round to benefit those in need.

The protein given by Tyson today brings the company’s total in-kind donations since 2000 to more than 73 million pounds. This milestone equates to more than 292 million meals donated to food banks and agencies serving local communities around the country. Last year alone, Tyson donated nearly eight million pounds of protein to Feeding America, the nation’s leading domestic hunger-relief charity. For more information on how to get involved in the fight against hunger, go to http://hungerrelief.tyson.com/.

San Francisco Food Bank – Hunger is a serious problem in San Francisco – with 1 in 4 children and 1 in 5 adults at risk of hunger. Every day, the San Francisco Food Bank sources, collects, sorts, inspects and repackages thousands of pounds of food, then distributes it to soup kitchens, neighborhood grocery centers, school programs and seniors in need. The San Francisco Food Bank serves 22,000 households weekly throughout San Francisco and Marin counties, and will distribute 36.5 million pounds of food to the community this year – enough for 78,000 meals every day. Over half of what is distributed is fresh produce. For more information, visit www.SFFoodBank.org.

# # #

FOR MORE INFORMATION, CONTACT:
Gary Mickelson, Tyson Foods, Inc., 479-290-6111, gary.mickelson@tyson.com
Stacy Newman, San Francisco Food Bank, 415-282-1907, snewman@sffb.org
Tammy Varner, Mitchell Communications Group, 479-443-4673, tammy@mitchcommgroup.com

MOUNTAIN VIEW — Seven housing counseling and legal services organizations will receive $525,000 in grants from Silicon Valley Community Foundation to help homeowners and renters facing foreclosure.

The grants will help the nonprofit organizations keep additional housing counselors and legal advisors they added last year with community foundation funding to cope with the increased demand for services caused by the ongoing housing crisis.

More than 900 homeowners and renters in particularly hard hit areas within San Mateo and Santa Clara counties are expected to receive services as a result of the grants.

“With unemployment still at record levels, the demand for foreclosure prevention services remains high,” said Emmett D. Carson, Ph.D., CEO and President of the community foundation. “Mortgages are continuing to re-set and homeowners are still being victimized by brokers, lenders and others who are engaging in illegal practices.”

All of the organizations that received grants have bilingual counselors or legal advisors or the ability to help clients with limited English skills. The community foundation anticipates that between 20 and 50 percent of the people who receive help will be able to work out a loan modification with their lender or avert foreclosure through other solutions.

Of the seven organizations that will receive grants, six previously received funding from the community foundation to add staff or expand their ability to serve more clients. Northern California Urban Development, which has a foreclosure prevention and homeownership program, was the only organization that had not previously received funding. Each of the organizations will receive grants of $75,000.

All of the organizations are working to find residents who need help, sometimes in new ways. For example, Community Legal Services in East Palo Alto, which sees about 10 new clients every week, plans to conduct some educational training at local high schools as a way to reach parents who may have limited English skills in addition to providing foreclosure related legal services to homeowners.

About Silicon Valley Community Foundation
Silicon Valley Community Foundation is a catalyst and leader for innovative solutions to our region’s most challenging problems. Serving all of San Mateo and Santa Clara counties, the community foundation has $1.7 billion in assets under management and 1,500 philanthropic funds. The community foundation provides grants through donor advised and corporate funds in addition to its own endowment funds. The community foundation serves as a regional center for philanthropy, providing donors simple and effective ways to give locally and around the world. Find out more at www.siliconvalleycf.org.

Contact information:
Rebecca Salner
Vice President, Marketing and Communications
Silicon Valley Community Foundation
650.450.5525
rsalner@siliconvalleycf.org

World Food Prize laureate Catherine Bertini to keynote RDI’s Women and Land luncheon

SEATTLE – Catherine Bertini, winner of the World Food Prize, will keynote the Rural Development Institute’s (RDI) fourth and largest-ever International Women’s Day celebration, raising awareness about the importance of secure land rights as a key strategy in alleviating extreme poverty and improving food security.

“RDI’s Women and Land luncheon is an important opportunity to broaden understanding of the need for women to have secure land rights as a systemic, long-term solution to global poverty and food insecurity, said Tim Hanstad, president and CEO of RDI. The event has been steadily gaining interest and has grown exponentially since RDI’s first event four years ago. “For the second year in a row, the event has sold-out, which tells us that more and more individuals and organizations are understanding the vital role that women play in our global economy.”

Women produce 60- 80 % of the food in most developing countries, yet only 2 % of the world’s land is owned by women. With the support of Bertini, former executive director of the United Nations World Food Program, RDI hopes to draw greater attention to the burden of responsibility many of the world’s poorest women face when it comes to growing and preparing food, especially amidst global concerns about a food crisis. RDI’s comparative expertise and extensive research shows that women’s secure access to land will provide a feasible way to improve food security and improve child nutrition.

Bertini previously served as United Nations under secretary-general for management and before that, the U.S. Department of Agriculture assistant secretary for food and consumer services where she ran the nation’s $33 billion domestic food assistance programs. She co-chairs the Global Agricultural Development Initiative at the Chicago Council on Global Affairs and recently worked as a Senior Fellow in Agricultural Development at the Bill & Melinda Gates Foundation. As a professor of public administration at the Maxwell School of Citizenship and Public Affairs at Syracuse University, Bertini also teaches courses in humanitarian aid and girls’ education, drawing on years of leadership in international organizations, global relief efforts and nutrition policy.

“Women feed the world, and with secure property rights they can provide better nutrition for the household, increase food security, increase income and economic growth, and have improved bargaining power and status within the household and community.” added Hanstad. “RDI’s research has shown that even a little bit of land, sometimes as small as one-tenth of an acre, can help women build a sustainable livelihood.”

Since starting its Women and Land Program nearly 10 years ago to focus specifically on gender issues around land access, RDI has recognized that efforts to improve women’s legal rights to land are often isolated. To address this issue, RDI launched the Global Center for Women’s Land Rights in 2009 to catalyze the global community around this issue and provide policymakers, scholars, and philanthropists with an opportunity to share ideas and strategies for improving women’s access and rights to land. The Center will also provide training opportunities, beginning with a fellowship program in partnership with Columbia University School of Law this fall.

“Research in this area is absolutely crucial,” said Renee Giovarelli, director of the Global Center for Women’s Land Rights at RDI and a speaker at RDI’s upcoming International Women’s Day event. “We know that deeply rooted cultural norms and customs in many developing countries are often stronger than constitutional laws, but a lot can be done to help make those rights real for women and girls. It’s important to adopt an approach that is sensitive to the cultural realities these women face, and to provide legal literacy on the laws that are already in place so that women understand their rights.”

The Honorary Chairs of the event are Jim Pigott, chair of RDI’s board of directors and president of Pigott Enterprises, and Gaye Pigott. Colleen Willoughby, founder and former president of the Washington Women’s Foundation, and Martha Kongsgaard, president of the Kongsgaard-Goldman Foundation, will serve as Co-Chairs. The Honorary Advisory Council for the event includes Jane Wales, Co-Founder of the Global Philanthropy Forum; Naomi Tutu, daughter of Archbishop Desmond Tutu; Geeta Rao Gupta, President and CEO of the International Center for Research on Women; Neal Keny-Guyer, CEO of Mercy Corps and others.

RDI’s Women and Land luncheon will be held at the Seattle Sheraton Hotel on March 11, 2010 from 12-1:30 p.m. To learn more visit www.rdiland.org.

About the Rural Development Institute RDI is an international non-profit working to secure land rights for the world’s poor. Over the past 40 years, RDI has worked in nearly 50 countries, partnering with governments on reforms that have helped more than 100 million families attain secure land rights. A global pioneer in using law to create land ownership opportunities, RDI’s collaborations with government partners create leveraged, sustainable and generational poverty alleviation. For every dollar contributed, on average, RDI has helped secure land rights for six families. For more information, visit www.rdiland.org.

demi-moore

Actress Demi Moore’s selected cause, Girls Educational & Mentoring Services (GEMS) will be awarded the top prize of $250,000.

GEMS is the nation’s largest non-profit organization designed to empower American girls and young women, ages 12-21 who have experienced commercial sexual exploitation and domestic trafficking.

A long-time anti-trafficking advocate, Demi Moore unleashed the power of her social media network to get out the vote for her cause to benefit GEMS. “The Pepsi Refresh Grant will allow GEMS to train 10 former victims as outreach workers and employ them to go back to their community and refresh the lives of thousands of victimized girls. I believe the work that GEMS is doing is nothing short of heroic!,” says Demi Moore, who along with her husband, Ashton Kutcher, launched The DNA Foundation committed to protecting the freedom of the world’s most vulnerable citizens by forcing sex slavery out of the shadows and into the spotlight.

“I am thrilled that GEMS has gained powerful allies in Demi Moore and The DNA Foundation and honored to be the beneficiary of a Pepsi Refresh Grant. The grant will support us in the important work of transforming survivors of domestic trafficking and commercial sexual exploitation into future leaders. This transformation is most evident with GEMS Outreach workers, young women who advocate for legislation to protect other young victims, challenge misperceptions of survivors and educate and support peers and at-risk girls,” says Rachel Lloyd, GEMS founder/Executive Director.

“I am excited that GEMS won the Pepsi Refresh grant. As a GEMS Outreach worker, I travel to juvenile detention facilities, group homes, and schools, to educate girls on the issues of commercial sexual exploitation and trafficking. This is very important to me because often girls have no idea what really goes on and if I can reach them before an exploiter ever does they will know the truth of what that life really offers. I let them know that if they have been a victim of trafficking, GEMS is a place where they can get help and wont be judged,” says Shaquana, also a survivor who with the support of GEMS, graduated as high school valedictorian and is now a college sophomore.

Pepsi will also award $100,000 to support Kevin’s cause, SixDegrees.org, which will distribute thousands of $20 SixDegree.org Good Card, a gift card which they can use to support a charity of their choice. Demi and Kevin’s ideas are one of hundreds that have been submitted from around the country for a chance to win some of than $20 million available from the Pepsi Refresh Project.

Media Inquiries:
Muhammida El Muhajir | 718 496 2305 |
muhammida@suninleo.com

For more info on GEMS: www.gems-girls.org

For more info on Pepsi Refresh: www.refresheverything.com

For more info on Demi and Ashton Foundation: www.demiandashton.org.

The Daily Tell recently featured an article written by Rachel Lloyd, founder of GEMS.

Bellevue, Wash. (February 2, 2010) — To kick off the new year, today Intelius – a leading information commerce company that empowers consumers and businesses with information to make intelligent decisions about personal safety and security –will sign a Statement of Support for the Employer Support of Guard and Reserve (ESGR). Naveen Jain, the founder and CEO of Intelius, will be joined today at 8:30 AM at the company’s headquarters in Bellevue by Admiral Bill Owens and ESGR representative Rick Dory to sign the official Statement.

“It’s important to support employees who serve our country. With this statement, Intelius pledges to go above and beyond to protect them, their families and their rights,” remarked Naveen Jain.

The ESGR Statement of Support denotes that Intelius recognizes, honors and enforces the Uniformed Services Employment and Re-Employment Rights Act (USERRA). The statement affirms Intelius’ support of service members and their families during training and deployment and acknowledges that Intelius managers and supervisors will be equipped with the tools they need to effectively manage those employees who serve in the Guard and Reserve.

“As American troops are deployed around the globe, they need to know they have support from those back home – and not just from their friends and family – but also from their employers, who will be there to help them transition when they return,” expressed Admiral Owens, Chairman of Intelius’ Board of Directors.

“Finding ways to honor and support those who serve and sacrifice for our country has always been a top priority for Intelius. We proudly stand by this statement and know that it will help us to make Intelius an even better place to work,” added Bill White, Intelius Board Member and President Intrepid Sea, Air & Space Museum & Intrepid Fallen Heroes Fund.

ABOUT INTELIUS
Intelius is a leading information commerce company providing businesses and consumers with information to empower the decision-making process for peace of mind and security. To date, Intelius has gained more than eight million unique customers who use Intelius’ information to reconnect and protect their loved ones, businesses and assets. Intelius’ services include background checks, people search services, comprehensive employment screening services and an award-winning identity theft prevention product, IDProtect and the award-winning Date Check mobile application. Intelius is one of the top 100 most trafficked sites on the Internet, according to comScore/Media Metrix. For more about Intelius screening products and services, visit http://hr.intelius.com. For more about Intelius’ business, news and policies, visit www.intelius.com/corp.

ABOUT THE INTREPID SEA, AIR & SPACE MUSEUM
The Intrepid Sea, Air & Space Museum is one of America’s leading historic, cultural and educational institutions. Opened in 1982, the Museum has welcomed more than 10 million visitors. The Museum is centered on the aircraft carrier Intrepid (CVS-11), one of the most successful ships in US history, and now a national historic landmark and one of the most unique attractions in New York City. In 1943, Intrepid was commissioned and served proudly in World War II. She went on to serve as one of the primary recovery vessels for NASA, three tours of duty off Vietnam, and submarine surveillance in the North Atlantic during the Cold War. Today she continues her service as a premiere educational center and a monument to all who have served our nation in uniform.

ABOUT INTREPID FALLEN HEROES FUND
The Intrepid Fallen Heroes Fund was formed in October 2000 to provide support for military personnel lost in performance of their duty. The activities of the Fund increased substantially in response to the beginning of Operation Enduring Freedom in Afghanistan following the tragic events of 9/11. In October 2003 the Intrepid Fallen Heroes Fund was established as its own 501(c) (3) not-for-profit organization.

Media Contacts
Melissa Korb, 425-974-6146,
mkorb@intelius.com
Melody Serafino, 646-833-0206,
mserafino@groupsjr.com