Sales team provider Cydcor has kicked off its new Cydcor Cares program in Thousand Oaks, California.
Cydcor, which provides outsourced, face-to-face sales teams, designed the event to help kids at local Boys and Girls Clubs become more interested in reading. Cydcor team members dressed up as favorite fictional characters while reading to children in kindergarten through fourth grade. Eight Cydcor employees participated in the event, performing as readers, scene reenactors and coordinators.
The event was also made possible by The Bookaneer, a local used bookstore that donated dozens of children’s fiction titles. Some of the books were read aloud by Cydcor volunteers, while others were displayed for children to browse at their leisure.
Both the Bookaneer and the Boys and Girls Clubs expressed gratitude for Cydcor’s time and dedication to the cause.
"I think it’s wonderful that a local company has made it a priority to give back to their local community and provide such a great program to children," said Tracey Benedict, who owns The Bookaneer.
"We’re thrilled that Cydcor selected the Boys and Girls Club for their event," added Boys and Girls Club of Thousand Oaks director Georgi Harden.
Gary Polson, CEO of Cydcor, emphasized the importance of service to his company’s vision, as well as his commitment to the company’s core values of integrity, collaboration, respect and communication.
"We believe that community involvement is a collaborative effort," Polson said. "The vision of this program is to create real service opportunities for individuals as well as group team member participation."
Cydcor also recently launched the Neighborhood Leader Program, which allows Cydcor employees to volunteer in their local communities. Since the program began, Cydcor workers have donated nearly 300 hours to 28 different organizations.
Cydcor, which began as a small start-up in Canada, became an independent corporation in 1994. Today, Cydcor’s network of sales offices is based all across Canada and the United States.