Valentine’s Day is fast approaching, and many Americans are starting to pick out the cards they will send to loved ones. Now, Facebook users can use Target’s Super Love Sender to send personalized greeting cards to friends and family and simultaneously support charities.
The two week-long giving campaign is part of Target’s effort to send a little love to educational and children’s programs this holiday. Target’s partnership with five charities will provide a portion of $1 million – based on Super Love Sender users votes – to each nonprofit. The funds will be used for unique educational outreach campaigns for kids.
Some programs will ensure more kids have learning opportunities this year. United Way will use funds to make sure children enter school programs and meet reading proficiency requirements by the fourth grade. Teachers affiliated with St. Jude’s Children Hospital will receive funds to keep patients on track with their academic studies.
Other nonprofits will use the money to enhance the learning experiences of kids in the classroom. The Kids in Need Foundation will use funds to build up its Teacher Resource Centers that provide supplies children need in the classroom. The Salvation Army and United Through Reading will help support families of children attending school.
Through Super Love Sender, Facebook users can upload a personalized photo or video and send a quirky Valentine’s Day card when they select one of the five charities. Top-rated charities will receive a greater allocation of the funds.
Officials for the company hope senders will take advantage of the video option and remind card recipients that they can vote for their favorite programs, too.
"We designed Super Love Sender to be a fun, interactive and viral giving campaign that has the power to positively impact the educational programming of these five deserving charities," said Laysha Ward, president of community relations for Target.