Goodwill announced this week that it has launched a new campaign with cable television channel WE tv that encourages women nationwide to do 24 hours of nonprofit work in their communities over the next year.
Women may sign on to WEVolunteer.tv and pledge 24 hours of time to the nonprofit group of their choice between now and January 31. This new campaign is the latest feature in a four-year public relations effort by WE tv devoted to fostering and celebrating the confidence, diversity and strength of women nationwide.
"Goodwill knows that there is a great need for the valuable work volunteers provide every day," said Goodwill president and chief executive Jim Gibbons.
Women will be able to track the amount of time they have volunteered and share stories with other participants through the online portal provided by WE tv. The portal is powered by VolunteerMatch, an online service that matches people with volunteer opportunities at charity groups based on location and interests.
Participants who pledge to volunteer at Goodwill through the online portal will be automatically entered in a sweepstakes for a free vacation for two to New York City. The prize package will include a stay at a luxury hotel, as well as tickets to a movie premiere, dinner at a gourmet restaurant and a $200 shopping spree at Saks Fifth Avenue.
"As the leading nonprofit provider of job training and career services, Goodwill knows that there is a great need for the valuable work volunteers provide every day," said Gibbons.
Nonprofit organizations such as Goodwill have seen a significant increase in demand for financial and job training services since the onset of the recent economic downturn. U.S. poverty rates hit an eight-year high of 13.2 percent in the latest Census Bureau statistics, while unemployment stands at 10 percent








