If GiveAndDate.com has any say in the matter, the latest trend in dating is marriage – marriage between online dating and philanthropy, that is.
The website, which launched a beta version in May, aims to take the stigma out of online dating by pairing it with philanthropic organizations.
"By marrying philanthropy and flirting, GiveAndDate.com targets socially conscious singles looking for something beyond typical online dating," the website reads.
The website features the picture and profile of a different single male and female from New York each day. Within a limited time frame, visitors can give a minimum donation of $1 to "pass a note for a chance at a date."
Although the minimum donation is small, the website encourages visitors to donate more by showing the recipient of the note how much was donated.
If the person writes back, the two people can communicate as often as they want, free of cost.
GiveAndDate.com is currently partnered with four charities – Animal Haven, Solar One, the Council on the Environment of New York City and Williamsburg Collegiate – but continues to seek additional partnerships.
Over half of the money generated by users goes to charity, and the rest goes to supporting the website.
GiveAndDate.com also features a blog, and holds singles mixers that serve as fundraisers for its partner charities.
The site was founded by Charley Miller, who came up with the idea for the site while he was a graduate student in interactive game design at New York University, the Chronicle of Philanthropy reported.
"Even if you don’t find the perfect date, you will raise money for charity," Miller told the Chronicle. "We do really feel like we can lower the stigma of online dating if people feel they’re flirting in the name of philanthropy."