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The Daily Tell

Good news in trying times.

Dell announces progress in campaign to reduce its carbon footprint

Article By James Conroy On February - 26 - 2009

Dell has delivered some good news in its efforts to become "the greenest technology company on the planet."

According to the computer company, its Oklahoma City campus now runs on 100 percent wind energy. By working together with Oklahoma Gas and Electric on renewable energy projects, the company anticipates cutting up to 5,100 tons of CO2 emissions annually.

The electricity saved on the wind innovation for its 240,000 square foot campus is just one way Dell is reducing its carbon footprint.

The company also gives consumers a way to get involved and make a difference. Whether making a Dell purchase or not, by visiting the website customers can join the "Plant a Tree for Me" campaign and help offset the CO2 produced from an individual’s computing.

On the company website, Dell explains its process to reduce negative environmental impact at every stage of the product lifestyle. By considering the eco-impact of product design, packaging materials, and manufacturing materials Dell is hoping to emerge a ‘greener’ company.

Having achieved its renewable energy goal at its Oklahoma City site, the company also announced new environmental initiatives. Dell set 2015 as a goal to reduce its greenhouse gas emissions at facilities across the globe by 40 percent.

According to Dell’s director of environment, health and safety, "Integrating green power into our operations wherever and whenever possible is a key environmental and business strategy."

Dane Parker continues, "It’s critical that our industry take a leadership role in the transition to a green economy. Aggressive energy efficiency and renewable-power targets are essential."

The Obama administration’s energy and environment agenda also focuses heavily on migrating to renewable energy resources and reducing greenhouse gas emissions. The White House would like to reduce greenhouse gas emissions by 80 percent by 2050.
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